Robert U. Craven:  CEO of the popular MegaFoods line as well as the professional-only Innate Response brand, Robert Craven has been integral in building strong values-based brands in both the consumer segment and practitioner channels.

Hear excerpts on how Craven and his team balanced the demands of consumer and practitioner brands, ensured that all of FoodState's lines aligned with the company's core principles, and created real value for customers and investors alike.