October 22-23, 2020
(Welcome Reception, October 21)
TWA Hotel at JFK Airport | New York City

2020 Agenda


The Practitioner Channel Forum 2020

2020 Vision for Integrative Medicine & the Nutrition Industry


WEDNESDAY October 21, 2020


5:00 - 8:00pm: REGISTRATION




THURSDAY October 22, 2020


7:00-8:00am: BREAKFAST

8:00-10:30am SESSION ONE  20/20 Vision: Looking Backward, Looking Forward

Welcome & Opening Remarks
Meg Sinclair
:  Co-Founder/Publisher, Holistic Primary Care

Growth & Evolution of the Practitioner Channel 
Tom Aarts
Principal, Nutrition Capital Network

Perspectives from SORD: What Consumers Can Tell Us About Practitioner Engagement
Vaughn DuBow,
Senior Marketing Director, Lonza

FIRST LOOK! Data & Insights from Holistic Primary Care's 2020 Practitioner Survey
Erik Goldman
Co-Founder/Editor-in-chief Holistic Primary Care

How to Enhance the Enterprise Value of Your Company: Perspectives from the Investor Community
Bakley Smith,
Senior Vice President, Green Circle Capital Partners

Roundtable Q & A



11:00am-1:00pm: SESSION TWO: Is the Nutrition Industry Ready for Mainstream Medicine....and Is Mainstream Ready for Us?

Integrative & Functional Medicine in a Mainstream Setting: Update from the Mayo Clinic
Adam Perlman, MD,
Director of Health & Wellbeing, Mayo Clinic Florida

Cultivating Interdisciplinary Collaboration in Cancer Care
Nalini Chilkov, LAc, OMD,
Founder, Integrative Cancer Answers

Personalization vs Standardization: How to Balance Conflicting Demands
Jeffrey Bland, PhD,
(INVITED) Founder, Personalized Lifestyle Medicine Institute

Roundtable Q & A

1:00 - 2:15: LUNCH

2:30-4:00pm: SESSION THREE: Digital Survival Strategies in the Google Era

How Google Restricts the Flow of Health Information--and Why
Erik Goldman, Editor, Holistic Primary Care

Navigating Google's Algorithm Changes to Protect Your Brand's Online Presence

Tyler Horsley, Founder & CEO, and David LeFlore, Algorithm Engineer, Nuclear Networking

Roundtable Q & A


4:00-4:30pm: AFTERNOON BREAK


4:30-6:30pm:  SESSION FOUR: The Future of Holistic & Naturopathic Medical Education

Educating for the Future of Naturopathic Medicine: The SCNM Experience 

Paul Mittman, ND, President & CEO, Southwest College of Naturopathic Medicine

The CME Crisis: Is the Mainstream Intentionally Excluding Holistic Medicine 

Robert Bonakdar, MD, (INVITED) Director of Pain Management, Scripps Center for Integrative Medicine

Roundtable Q & A


Holistic Medicine in America: The Long View

Gladys Taylor McGarey, MD,  Founder, Foundation for Living Medicine





Guests of Honor: Gladys T. McGarey, MD, & Bill Manahan, MD

Sponsored by

Capsugel Lonza Logo2018

FRIDAY October 23, 2020


8:00-9:00am: BREAKFAST


9:00-11:30 SESSION FIVE: Regulatory & Quality Control Issues in the Practitioner Channel 

Perspectives on DSHEA & Its Impact on the Practitioner Channel 
Loren Israelsen,  (INVITED) President, United Natural Productes Alliance

Legal & Regulatory Update--The View from Washington DC 
Todd Harrison, EsqPartner, Venable LLP

Preventing Adulteration & Ensuring Quality of Botanical Medicines
Mark Blumenthal:
Founder & Executive Director, American Botanical Council

Analytical Methods for Supplement Quality: State of the Science
Elan Sudberg, PhD:
CEO, Alkemists Labs


11:00 - 11:30: MORNING BREAK


11:30 - 1:00pm: SESSION SIX: Addressing the Generational Shift

Age Differences in Practice Patterns: Insights from HPC's 2020 Practitioner Survey
Erik Goldman, Editor
Holistic Primary Care

Communicating with "Dr. Future"-- Information Tech and the Practitioner of Tomorrow
Amy Summers,
President, Pitch Publicity

Roundtable Q & A

1:00pm: ADJOURN: Enjoy the TWA Hotel & New York City




 The Practitioner Channel Forum 2020 Key Themes:

• 20/20 Vision: The Past, Present, and Future of Holistic, Functional, and Integrative Medicine

• Is the Nutrition Industry Ready for Mainstream Medicine (and Is the Mainstream Ready for Us)?

• Personalization vs Standardization in the Practitioner Supplement Space

             • Communication Strategies That Connect With Dr. Future

• Collaborative Practice Models for the Future of Integrative Care

• Digital Survival Strategies in the Google Era

• The Future of Holistic/Functional Medical Education

• Legal & Regulatory Update

• Defining & Ensuring Supplement Quality in the Practitioner Channel

• HPC’s 2020 Practitioner Survey

And much more!


TPCF 2020 Confirmed Speakers


Paul Mittman, ND, President, Southwest College of Naturopathic Medicine, Tempe, AZ

Adam Perlman, MD, Director of Integrative Health & Wellbeing, Mayo Clinic, Jacksonville, FL

Nalini Chilkov, LAc, OMD, Founder, Integrative Cancer Answers, Santa Monica, CA

Elan Sudberg, CEO, Alkemist Labs, Garden Grove, CA

Mark Blumenthal, Founder & Executive Director, American Botanical Council, Austin, TX

Amy Summers, President, Pitch Publicity, New York, NY

Tyler Horsley, CEO, Nuclear Networking, Aurora, CO

David LeFlore, Chief Technology Officer, Nuclear Networking, Aurora, CO

Tom Aarts, Principal, Nutrition Capital Network

Erik Goldman, Editor & Co-Founder, Holistic Primary Care


More speakers coming soon!