May 8-9, 2019
  Coronado Island Marriott Resort & Spa | San Diego, CA

2018 Speakers

CCN, DACBN is a graduate of the University of Michigan and the National College of Chiropractic. He is a Diplomate of the National Board of Chiropractic Examiners, a Diplomate of the Clinical Nutrition Board of the American Chiropractic Association, and a Certified Clinical Nutritionist with the International & American Associations of Clinical Nutritionists. He is a Certified Applied Kinesiologist as well as a Certified Practitioner in Functional Biomechanics from the Motion Palpation Institute. He is a member of The Institute for Functional Medicine, the International & American Associations of Clinical Nutritionists, the American Chiropractic Association, the International Academy of Preventive Medicine, and numerous other professional organizations. Dr. O’Bryan is a practicing graduate of The Institute for Functional Medicine’s hallmark program Applying Functional Medicine in Clinical Practice (AFMCP). Using the tools of applied kinesiology, laboratory, and functional medicine, Dr. O’Bryan assists patients in reclaiming their health with an emphasis on diet and nutrition. This provides a motivating and successful game plan for patients who previously suffered from debilitating symptoms, high risk for disease, and frustrating medical problems. Dr. O’Bryan has been a Visiting Instructor at Northeastern Illinois University, where he taught “Applied Nutrition for Health and Performance.” He is a Visiting Instructor at the National University of Health Sciences. He is the Vice President of the Illinois Chapter of the International & American Associations of Clinical Nutritionists. He is listed in Who’s Who in International Medicine and the International Directory of Distinguished Leadership for Excellence in Education. He is a triathlete and a second-degree black belt in Aikido. Awarded Chiropractor of The Year (1988) in Chicago, Dr. O’Bryan is the past President of the Chicago Chiropractic Society and a past Director of the Illinois Chiropractic Society. - See more at: https://www.functionalmedicine.org/AboutFM/ourteam/faculty/bios/Obryan/#sthash.5aUb13R6.dpuf

Hanaway2Patrick Hanaway, MD
Research Director
Center for Functional Medicine, Cleveland Clinic
Cleveland, OH

Functional Medicine Within a Mainstream System: An Update from the Cleveland Clinic

Patrick Hanaway, MD, is the Medical Director of the Cleveland Clinic Center for Functional Medicine. He is also Chief Medical Education Officer for The Institute for Functional Medicine (IFM). Dr. Hanaway is involved in developing the clinical model, supporting comparative effectiveness research, and promoting education change throughout the Cleveland Clinic system. From 2002 through 2012, he was the Chief Medical Officer at Genova Diagnostics.

Dr. Hanaway serves on the Executive Committee for the American Board of Integrative Medicine. He co-founded Family to Family: Your Home for Whole Family Health and has been initiated as a Marakame (Shaman) by the Huichol people in the Sierra Madres of Central Mexico.His interests are in the continued development of health care delivery models that learn from traditional medical systems and promote research to demonstrate improved value in patient outcomes per dollar.

Dr. Hanaway earned his MD in 1987 from the Washington University School of Medicine, St. Louis, and completed a residency in Family Medicine at the Univesity of New Mexico Health Science Center, Albuquerque.


BlumenthalMark Blumenthal
Founder, American Botanical Council

New Initiatives for Improving Quality of Botanical Raw Materials

Mark Blumenthal is one of the pioneers of modern herbal medicine. As Founder and Executive Director of the American Botanical Council (ABC), an independent, non-profit organization, Mr. Blumenthal has dedicated his life to disseminating accurate, reliable, and responsible information on herbs and medicinal plants. He is the Editor-in-Chief of HerbalGram, an international peer-reviewed quarterly journal reflecting the educational goals of ABC.

He is also the Founder and Director of the Botanical Adulterants Prevention Program, a consortium of organizations  that researches and educates industry members and other stakeholders on the adulteration of botanical raw materials, extracts and essential oils in the global supply network.  

For six years, he was on the faculty of Medicinal Chemistry at the College of Pharmacy at University of Texas Austin. He is also the senior editor of the Engjlish translation of the Complete German Commission E Monographs—Therapeutic Guide to Herbal Medicines (1998), a rational system developed by German regulatory authorities for evaluating safety and efficacy of herbal medicines. He also coauthored the English translation of Rational Phytotherapy: A Reference Guide for Physicians & Pharmacists, 5th ed  in 2004.


CarnahanJill Carnahan, MD
Flatiron Functional Medicine

The Role of Dietary Supplements & Nutrition in Today’s Functional Medicine Practice

Jill Carnahan, MD, is founder of the highly successful Flatiron Functional Medicine in Louisville, CO. She received her medical degree from Loyola University Stritch School of Medicine in Chicago, and completed her residency at the University of Illinois Program in Family Medicine at Methodist Medical Center. She holds a Bachelor of Science degree in Bio-Engineering from the University of Illinois in Champaign-Urbana.

Dr. Carnahan is board certified in both Family Medicine (2006) and Integrative Holistic Medicine (2005). She founded the Methodist Center for Integrative Medicine in 2009 and worked there as Integrative Medical Director until October 2010, after which she moved to Boulder Colorado in 2010, joining medical partner, Dr. Robert Roundtree. She recently opened her own practice, to offer a broader spectrum of services.


Erickson2Juliana Erickson
Senior Marketing Manager
Lonza – Capsugel

Signals from the SORD Study: What the Consumer Market Can Teach the Practitioner Channel

Juliana Erickson is a seasoned marketing professional with more than 20 years of marketing and business development experience in the nutraceutical industries. She is senior marketing manager for the healthy aging category at Lonza Consumer Health & Nutrition. Juliana’s experience includes extensive work in diverse channels within the nutrition industry, including the practitioner channel, MLM channel, and food, drug mass channel. She has been working in the B2B segment of the industry for 10 years.


Lugo2James Lugo, PhD
Chief Scientific Officer

Why Ingredient Science Matters

As Chief Scientific Officer, Dr. Lugo oversees Research & Development for Lonza’s Consumer Health & Nutrition. His expertise includes product development, new business development, clinical trial design and management, thought leader board management, as well as brand and general marketing management. During his 7-year tenure at Lonza, Dr. Lugo has overseen and participated in the publication of 9 peer-reviewed scientific papers, including the first clinical study carried out in healthy subjects for joint health.  Dr. Lugo has a Ph.D. in Immunology from MIT, and an MBA from the University of California (Los Angeles).


GoldmanErik Goldman
Co-Founder/Editor in Chief
Holistic Primary Care

The Impending Healthcare Shake-Up

Insight from Holistic Primary Care’s 2018 Practitioner Survey

Erik Goldman, is the co-founder and editor-in-chief of Holistic Primary Care-News for Health & Healing, as well as co-founder of the Heal Thy Practice conferences, and The Practitioner Channel Forum.

Goldman earned a bachelor’s degree in philosophy & biology from the State University of New York in Binghamton, and has been a medical journalist for over 30 years.

Prior to joining founding Holistic Primary Care, he was the New York Bureau Chief for International Medical News Group (IMNG), a leading medical publishing company that produces a range of periodicals and websites for conventional medical specialties. He has worked as a freelance medical writer and editor on a diverse spectrum of projects, ranging from pharmaceutical marketing campaigns to medical atlases and academic textbooks. He has had long-standing interest music, depth psychology, religion, ecology, and indigenous healing traditions.

Holistic Primary Care and its related conferences arose out of these interests, and the desire to create healthier relationships between practitioners and their patients, and between industry and practitioners.

HarrisonTodd A. Harrison, Esq
Partner, Venable LLP
Washington, DC

The View From Inside the Beltway: What the Industry Can Expect from the New Administration

Todd Harrison focuses his practice on Federal Food and Drug Administration (FDA), United States Department of Agriculture’s Food Safety and Inspection Service (FSIS)/Animal and Plant Health Inspection Service (APHIS)/Agricultural Marketing Service (AMS), Federal Trade Commission (FTC), and the Drug Enforcement Administration (DEA), as well as other federal, state, and international consumer protection agencies governing rules and regulations related to drugs, foods, dietary supplements, homeopathic remedies, medical devices, medical foods and cosmetics.

Mr. Harrison works extensively in the areas of food and dietary supplement safety, labeling and advertising claims. He advises clients on issues related to FDA and FSIS’s labeling requirements as well as on organic products and genetically modified organisms. Additionally, he advises clients on international food issues.

Mr. Harrison has assisted companies on important FDA, FSIS, APHIS compliance issues, including HAACP, good manufacturing practice, product recalls vs. market withdrawals, inspections, warning letters, complying with FDA’s and FSIS’s standards of identities, importing meat and poultry products into the United States, warning letters, and record keeping.

Mr. Harrison has been involved extensively on issues related to the marketing of foods and dietary supplements, including health claims, qualified health claims, structure/function claims, and nutrient content claims. He has developed strategies for companies to communicate information about their products without running afoul of FDA, FSIS and FTC regulatory requirements.  He also has a successful track record of defending against U.S. FTC advertising complaints, enforcement actions and prosecutions, and defending against competitor challenges in court and other forums.


Levin2Michael D. Levin
Founder, Health Business Strategies, LLC
Clackamas, OR

FUTURE SHOCK: How Will Practitioner Channel Companies Evolve in a Fast-Changing Healthcare Landscape?

Michael is a cross-over business development strategist with deep experience in conventional pharmaceuticals and medical technology, formed through a first career which included a stint as a vice president of Baxter Healthcare. For most of the last two decades, Michael has held executive positions with natural products companies including Tyler Encapsulations prior to its merger with Integrative Therapeutics. While at Tyler, Michael leveraged national distribution of the company's products into conventional drug wholesale chains via the first-ever contract between a dietary supplement company and AmeriNet, the nation's largest group purchasing organization. He also developed the first-ever supplement/drug interaction application used in physician-based office dispensing systems. Following his years with Tyler, ,Michael worked for Cardinal Nutrition. 

He has been a consultant for Cancer Treatment Centers of America, advising CTCA on issues of quality control for supplements and nutraceuticals, and helping this innovative hospital network to develop standards for its natural medicine formularies. Most recently, he has spearheaded an initiative to engage key practitioner organizations in the development of a clinical consensus on quality criteria for practitioner channel nutraceuticals.

Michael has a passion for the development of the integrated health care industry with a longstanding interest in realizing the potential for lifestyle change, nutritional interventions, and dietary supplements to radically improve the health of the nation, while reducing healthcare costs. He specializes in advising clients on natural product quality issues and on the potential cost savings from better integration of natural therapeutics.


SILVERMANRobert G Silverman, DC, MS, CNS
Founder, Westchester Integrative Health

Unmet Clinical Needs & New Opportunities for Practitioner Channel Brands

Dr. Robert Silverman graduated magna cum laude from the University of Bridgeport College of Chiropractic and has a Masters of Science in human nutrition. He has a full-time private practice in White Plains, NY, where he specializes in the treatment of joint pain utilizing a wide range of nutritional therapies and the many science-based, nonsurgical techniques he has mastered.

Dr. Silverman is also a popular educator and author in the fields of chiropractic and functional medicine. He has published articles in Dynamic Chiropractic, JACA, ACA News, Chiropractic Economics, The Original Internist, and Holistic Primary Care. Dr. Silverman is also on the advisory board for the Functional Medicine University, a health contributor to Fox News Radio and has appeared on Fox & Friends, Fox News, NBC News, CBS News, The Wall Street Journal Live, NewsMax TV, and Westchester’s Channel 12 as a health expert.

In 2015, he was awarded the prestigious 2015 Sports Chiropractor of the Year by the ACA Sports Council. In 2016 he published Amazon’s #1 Best Seller, Inside/Out Health: A Revolutionary Approach to Your Body.


MedoreYadim Medore
Founder & CEO
Pure Branding, Northampton, MA

Applying Insight from the 2017 Integrative Physician Market Landscape Study for More Effective Practitioner Outreach

Yadim Medore is a recognized expert in the consumer and direct-to-practitioner supplement categories, having worked with over 25 leading brands in the industry, providing strategic consulting, market research and brand development.

Pure Branding developed the supplement industry’s first consumer traceability program for Gaia Herbs, which as a critical component of Gaia’s rebrand strategy, tripled sales in 4 years. In addition, he has worked with Boiron, BioCh
em, Country Life, Designs for Health, Dr. Hauschka, Herb Pharm, Emerson Ecologics, MediHerb, MegaFood, NeoCell, Nordic Naturals, Organic India, Reserveage, Standard Process, Traditional Medicinals, Vitamin Angels and Vitamin Packs.

Pure Branding recently published the Integrative Physician Market Landscape 2017: A RealPersona™ Segmentation Study of U.S. Integrative MDs and DOs. This groundbreaking research study includes data from 1,133 integrative MDs and DOs from 49 states. It provides valuable and actionable insights for companies and organizations looking for better ways to understand and engage with the growing community of integrative physicians.

Yadim speaks regularly at conferences including Natural Products Expo East and West, Engredia, the Practitioner Channel Forum and the NBJ Summit.


Sinclair smMeg Sinclair
Holistic Primary Care
New York, NY

Opening Remarks:  What Now?

Meg Sinclair developed an interest in holistic health care at an early age, under the influence of her mother, a home economics teacher with a strong interest in natural foods and nutrition. In the 1970's, Meg moved from Michigan to the San Francisco Bay area where she began a serious study of aikido, energy awareness, and meditation.

While in San Francisco, she became familiar with acupuncture and Chinese herbal medicine, making them part of her personal approach to health maintenance. She obtained her bachelor's degree in piano and composition from Mills College, Oakland, CA. Since moving to New York City 35 years ago, she has continued her studies of music, Yi Jin Jing and other mind-body practices, meditation and sacred dance.

Holistic Primary Care grew out of her desire to create a positive influence on health care in the US, and to promote holistic approaches to health and healing.


wasserman ivan webIvan Wasserman
Amin Talati Upadhye

Legal and Regulatory Issues in the Practitioner Channel

Ivan Wasserman is one of the nation’s premier attorneys for health, wellness, and other consumer products including foods, dietary supplements, cosmetics, over-the-counter drugs, and medical devices. Ivan advocates for clients subject to the often overlapping jurisdictions of the US Food and Drug Administration, the Federal Trade Commission, and the U.S. Consumer Product Safety Commission. When advertising disputes arise, he regularly represents companies before the National Advertising Division (NAD) and the Electronic Retailing Self-Regulation Program (ERSP).

Ivan has been included in Best Lawyers® in America from 2007-2018. Recently he was named to Best Lawyers® 2018 Advertising Law “Lawyer of the Year” for Chicago. He was also awarded the 2017 Lexology Client Choice award for exemplary client service in the fields of Healthcare and Life Sciences in the District of Columbia.
Ivan is sought-after speaker on developments and enforcement trends impacting the advertising and labeling of health, wellness and beauty products. He is counsel to the International Probiotics Association, and is often quoted in national business and trade media, providing expert commentary and bylined articles. His clients and colleagues praise the depth of his knowledge and experience, his humor and his ability to maintain the human perspective while navigating heavily regulated landscapes.


WhitehurstJosh Whitehurst, CEO
Founder-Housecall Telemedicine

“MACRA-Economics;” How Payment Reform is Reshaping US Healthcare

Tapping Social Media for Healthcare Marketing

Arkansas native, Josh Whitehurst, studied Psychology and Communication at the University of Central Arkansas and now operates professionally as a serial entrepreneur and emerging leader in the healthcare IT industry. At the age of 25, he left his full-time career in advertising technology to co-found two startup companies: Housecall is a HIPAA secure software platform designed to facilitate video telemedicine for healthcare practitioners. Willow is a digital agency specializing in design, marketing, data analytics, and development.
When he’s not at the office, you can likely find Josh backpacking through a national forest or working in his backyard garden. His motivation comes from a passion to live a sustainable and conscious-minded life.