May 30-31, 2018
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Practitioner Survey

Mapping Practitioner Engagement with Nutraceuticals & Natural Products

An Executive Report from Holistic Primary Care's 2016 Practitioner Survey

2015 Practtioner Survey Cover

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"Really well done ... the layout and the information is extremely pertinent. ... a very nice piece of work."

Exec Vice-President Healthcare Practitioner Brands

Holistic Primary Care’s 2016 Practitioner Survey Report is the most detailed and up-to-date assessment of practitioner engagement with nutrition, natural medicine & dietary supplements.

Compiling quantitative and verbatim responses from over 900 physicians, nutrition professionals, and other practitioners, HPC’s Practitioner Survey Report covers everything from the Top 10 most-dispensed supplement brands, to practitioners’ views on supplement regulations.

This extensive, beautifully designed, 72 -page report based on a 44-question survey, is packed with detailed charts & graphs. You’ll get comparisons between MDs and non-MD practitioners; insight into integrative practice models; and thorough analysis of changes & trends in healthcare that will shape the future of the nutraceutical industry.

HPC’s report provides hard numbers on important questions of direct relevance to any nutrition industry executive working in the healthcare practitioner channel:

•    How many practitioners are dispensing or recommending supplements?

•    The most common conditions for which practitioners dispense?

•    The most and least-recommended supplement categories?

•    The top most dispensed practitioner brands?

•    The economic & demographic shifts that are reshaping healthcare?

•    The greatest unmet clinical needs?

•    The impact of practitioner age on practice patterns?

•    The role of nutritionists & other emerging practitioner segments?

•    Personal use of supplements & nutraceuticals?

•    Views on DSHEA and supplement regulations?

•    Impact of negative media on confidence in supplements?

•    Impediments to greater practitioner engagement?

•    Engagement with social media & digital marketing?

And much more…..

You’ll get deep insight into:  the impact of the recession, mainstream medicine’s buy-in on functional med, the “democratization” of healthcare information, the demand for personalized medicine, the rise of Millennials in medicine, emerging practitioner segments, the pressures of online retail, the trust-gap, and much more.




The 2016 Practitioner Survey Report covers issues with immediate and deep relevance to marketers seeking to engage healthcare professionals, including:

•    Changing practice models
•    Practice ownership status
•    Insurance-based vs insurance-free practice models
•    Impact of Affordable Care Act on practice revenue, patient care, and satisfaction
•    Current use of supplements & engagement with nutrition
•    Greatest unmet clinical needs & new opportunities for supplements
•    Top most dispensed brands
•    Characteristics of doctors who dispense
•    Most common modes of dispensing & use of distributors
•    Obstacles to dispensing
•    Clinician need for new revenue
•    Importance of dispensing as a revenue stream
•    Patient interest in supplements & nutrition
•    Impact of media on physician attitudes
•    Millennial practitioners & their practice patterns
•    Opportunities & challenges with nutrition oprofessionals


What’s the Difference Between a Strategy and a Stab in the Dark?


HPC’s 2016 Survey Report has it!



US Healthcare: The World’s Sixth Largest Economy

If the US healthcare system were viewed as a separate economy, it would be equivalent to the fifth or sixth largest one in the world. That’s the conclusion recently put forward by analysts at the Brookings Institution (Butler SM. The Future of the Affordable Care Act. JAMA. 2016;316 (5): 495-497).

American healthcare amounts to $3.2 trillion per year, according to the most recent estimate from the Centers for Medicare & Medicaid Services (CMS). It accounts for 17.5% of total US Gross Domestic Product (GDP) according to government and World Bank statistics.

As the leader of a company providing goods or services to healthcare professionals and their patients, you play a part in that economy, with all the opportunities and challenges it presents.

The aim of this report is to share the findings from Holistic Primary Care’s comprehensive 2016 healthcare practitioner survey in the context of the broader trends shaping—and reshaping--American healthcare.

The last decade has been one of tremendous unrest in the healthcare sector; there is no sign that the churn will abate in the coming years. In all likelihood the disruptive social, political, economic and technological forces will only intensify.

Many of these changes---the democratization of medical information, the re-definition of practitioner categories, the continued ascent of empowered and proactive patients, the advent of true personalized medicine, the greater acceptance of holistic modalities in mainstream care, and the emergence of Millennials as a dominant demographic force—are creating great opportunities for the dietary supplement and natural products industries.

But these same changes also present significant challenges, especially when compounded by downward price pressures fueled by online retail, mistrust among educated consumers, greater demand for serious science, the potential for increased regulatory scrutiny, and the many unknowns about the future of healthcare reform.